Evolution of the number of visits on Hiking-Lofoten, since the 1st of January 2014
The start of 2019 marks the sixth year of Hiking-lofoten's existence, and we thought it was time to update the “consultation statistics” (yep, they haven’t been updated since 2015 ;-)).
The analysis of this anonymous data provided by Google Analytics gives us - in addition to the satisfaction of looking at these nice figures - a better understanding of what visitors come to look for. In short it allows us to improve the content of the website.
Of course, we prefer direct contact with users telling us what they would like to see on the website or what isn't so useful. So, let's say it again: do not hesitate to contact us by email to share your suggestions, so we can make new improvements.
In any case, we believe that it is normal and interesting for users to be informed about Hiking-Lofoten's functioning and its evolution.
Users
Visits / sessions data
|
YEAR |
2014 |
2015 |
2016 |
2017 |
2018 |
|
Users1 |
24.808 |
57.851 |
96.972 |
135.734 |
161.424 |
|
User progress compared to the previous year |
|
+133,19% |
+67,62% |
+38,62% |
+18,93% |
|
New users2 |
24.686 |
57.353 |
96.041 |
133.342 |
159.059 |
|
New user progress compared to the previous year |
|
+132,33% |
+67,46% |
+38,84% |
+19,29% |
|
Sessions3 |
43.470 |
103.129 |
169.663 |
227.320 |
266.334 |
|
Sessions progress compared to the previous year |
|
+137,24% |
+64,52% |
+33,98% |
+17,16% |
|
Number of sessions per user4 |
1,75 |
1,78 |
1,75 |
1,67 |
1,65 |
|
Average number of sessions per user compared to the previous year |
|
+1,74% |
-1,85% |
-3,34% |
-1,48% |
|
Page views5 |
483.172 |
1.010.543 |
1.420.037 |
1.398.071 |
1.507.407 |
|
Page view progress compared to the previous year |
|
+109,15% |
+40,52% |
-1,55% |
+7,82% |
|
Pages/session6 |
11,12 |
9,8 |
8,37 |
6,15 |
5,66 |
|
Average number of pages view per session compared to the previous year |
|
-11,84% |
-14,58% |
-26,52% |
-7,97% |
|
Average session duration7 |
7,03 |
6,48 |
6,18 |
5,04 |
3,24 |
|
The average length of a session in minutes compared to the previous year |
|
-3,47% |
-7,41% |
-19,52% |
-32,8% |
|
Bounce rate8 |
2,75% |
1,35% |
2,47% |
10,72% |
4,48% |
|
Average bounce rate compared to the previous year (this number should be as low as possible) |
|
-50,87% |
+82,53% |
+334,48% |
-58,22% |
Detailed users data for 2018
Demographics
|
Men |
50,4% |
|
Women |
49,9% |
Age range
Ranking of site users by age group
|
18-24 years |
13,18% |
|
25-34 years |
36,86% |
|
35-44 years |
18,59% |
|
45-54 years |
13,5% |
|
55-64 years |
10,85% |
|
65 years + |
7,02% |
Geo
Countries from which site users connect to hiking-lofoten
|
France |
26,6% |
|
Germany |
20,57% |
|
Norway |
13,74% |
|
Swiss |
5,86% |
|
United-States |
5,43% |
|
United-Kingdom |
2,99% |
|
Belgium |
2,77% |
|
Finland |
2,50% |
|
Austria |
2,29% |
|
Sweden |
2,15% |
|
Other countries |
15,1% |
Language
User's browser language
|
French |
33,87% |
|
german |
28 ,94% |
|
English |
20,02% |
|
Finnish |
1,46% |
|
Italian |
1,18% |
|
Other languages |
14,53% |
Definitions
(1) Users : Users who have initiated at least one session during the date range.
(2) Nwe user : The number of first-time users during the selected date range.
(3) Session : A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
(4) Number of sessions per user : The average number of Sessions per user.
(5) Pages views : Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
(6) Pages / session : Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
(7) Average session duration : The average length of a Session.
(8) Bounce rate: The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.